The designer, creator, and the unapologetic energy behind JD Boutique. If you know me from social media, im No filters, no fluff—just raw honesty and a “AND WHAT” "Take me as i am" attitude.just me, sharing my life, my healing journey, and the things I love. And that’s exactly what this website is about, too.

The Website

I design every piece you see here, working with top-tier manufacturers from around the world to bring my vision to life. Quality matters, and I don’t play when it comes to making sure you get the best. Our sizing For my "Sweet Dreamz & Second 2 None Streetwear" follows New Zealand standards, so you know exactly what to expect when you order. Some Items Like My Robes Are More Smaller Sizes.

A lot of what you’ll find here started as things I personally use and love, then YOU asked for them. So, here they are! This website is a reflection of my taste, my lifestyle, and my community.

The Person Behind the Website

Beyond here, I’ve been on social media since August 2021 sharing my life & journey navigating through grief since my love passed away in 2020. My journey hasn’t been all sunshine and rainbows, and I’ve never pretended otherwise. I’ve been through the highs, the lows, the healing, and the growth—and I’ve shared it all with social media. Through it all, I’ve stayed true to who I am: unfiltered, real, and with a “take it or leave it” attitude.

But when I’m not working on this website or creating content, I’m just living life. I’m a parent, a grandparent (yes, really!), and a proud fur-mama to three dogs and a cat. My life is full, chaotic, and beautifully messy—just how I like it.

More Than Just Clothing

my clothing isn’t just about sleepwear or streetwear; it’s about confidence, attitude, and embracing who you are without apologies. It’s for the ones who move differently, who aren’t afraid to stand out, and who wear their truth like a statement piece, then also showing the softer side the peaceful side the pretty girl era its ok to be soft

So remember own your energy, and remember—you’re exactly where you’re meant to be.

Healing Unapologetically

Unapologetically Me

Jade-Demelza

JD Boutique NZ